If you’re trading online, try to make every single order a great brand experience for the customer, from purchase to the follow up email. 

Communicate regularly about order status and delivery. 

See every transaction as the opportunity to build a relationship and spark future sales. 

Personalise the experience to your customer. 

Treat any form of enquiry, even if it’s just about whether you’re open, with that same level of care and attention too.

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