Always ensure your customers and suppliers are aware of your current situation and your plans for the future.

Opening/trading hours are one of the things most often found to be out dated. Open times and contact details should be updated across your website, socials and Google page. When anything changes be sure to communicate it several times across as many touchpoints as possible.

Offer your customers genuine, human communication

Keep in touch with your customers and do so in a genuine, human way.

Ask your customers about the type of volume of communication they want from you, they’ll appreciate you asking, be less likely to unsubscribe and this will help you shape your communications plan.

Don’t copy and paste messages you’ve seen online, we’ve all had that same email from hundreds of brands telling us they care about our safety.

Avoid jargon and buzzwords where possible.