October 13th, 2010
This week, the world’s most famous and prestigious tailoring location was closed to traffic as dozens of sheep grazed in a specially-laid pasture.
Watched over by two farmers, wearing bespoke suits made from fine British cloth, the flock wandered around Savile Row in London’s West End.
The stunt marked the start of Wool Week, which is part of the Campaign For Wool, whose patron is the Prince of Wales. Visitors attended open-house events and tours of the most famous tailoring houses to learn how wool is used by British mills and inspires the world-class bespoke tailors of Savile Row.
They also heard more about the qualities of wool as a sustainable fibre.
Some of the UK’s top designers, retailers and wool manufacturers have combined this season as part of Wool Week, which features a series of events and product launches to celebrate the diversity of wool in fashion, furnishings and the home...
Read the full story on Telegraph & Argus.